I hope that you will follow, contribute, and engage with me on this Blog dedicated to the fast evolving world of emerging media and how it impacts us professionally and personally. Today's marketing landscape keeps changing, and it is hard to keep up with all of the tools and technologies available to us as IMC marketers.
While this Blog has been created for my IMC course, I plan to keep the Blog active and create an interactive community where like-minded marketers can decipher all of the emerging media and make sense of it together.
Why Does Social Media Matter?
While emerging media includes so much more than just social media, our lives have been forever altered by the Social Web, and it has become a "must" for all marketers. The impact of social media is so great that it has been coined "Socialnomics" -- and for good reason. Check out the video at:
There is no doubt that social media has allowed us to become engaged and active particpants in the many-to-many conversations and interactions between consumers, marketers, educators, and sellers. In fact the speed of emerging media adoption in our society is exponential.
I "grew up" in what has now been called the traditional media world, but it was the cutting edge emerging media not too long ago. As a direct and database marketer, our roots were in the data, and our toolbox was print. But the impact of digital media has completely changed the landscape of how we apply data to the practice of marketing.
According to the 2010 Infotrends study Capturing the Cross Media Direct Marketing Opportunity, marketing spend is being allocated more and more towards online and electronic media, and those of us in Traditional media need to adapt or die.
I intend to survive and thrive. I hope you will evolve with me.
Cyndi
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