Sens. John Kerry, D-Mass., and John McCain, R-Ariz., have introduced the Commercial Privacy Bill of Rights of 2011.
Many in the direct marketing industry have expressed concern that legislative proposals regarding the Internet run the risk of undercutting the leading area of American dominance and job growth. According to the DMA, In 2010 alone, companies spent more than $25.4 billion on digital advertising, which supported more than 3.1 million jobs and generated $503.6 billion in sales.
In a statement today, the DMA states: "The collection and use of data for marketing and advertising purposes, which fuels the Internet economy, benefits both businesses and consumers, and is, in fact, the cornerstone of what makes direct marketing "direct." "DMA is wary of any legislation that upsets the information economy without a showing of actual harm to consumers. Information has been a driver of competition in our economy for over 100 years,"
The Federal Government is not the only ones pushing for more legislative privacy. Many States now feel that the direct marketing and online advertising industry is not capable of providing self regulation and have imposed privacy laws of their own.
How many state and federal privacy laws are already out there and is this really anything new? I was quite surprised to see just how many laws have already been enacted to protect all sorts of privacy issues from children online to wiretapping.
You be the judge, does the Internet and consumer privacy need saving?
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