Paper Edit for U.S. Army Recruitment Non-Fiction Commercial

U.S. Army Recruitment Non-Fiction Commercial
Runtime: 3 minutes

 Content points to be covered in a 2 – 3 minute non-fiction video with Army CPT Y. and CPT Z.

 

1. Soldiers often pride themselves on their ability to take care of problems on their own. But it doesn’t always work.
2. That’s when the leader needs to step in. Being a leader means caring for other soldiers, being aware of the stresses they’re under, and doing something about it.
3. Families are a soldier’s best support. But when there’s a problem in the family, the soldier’s work is going to suffer, and the unit may suffer as a result.
4. An Army unit is a very special thing. It’s like a family.

Paper edit of interview transcript:

	Video	Audio
1.		CPT Y: Motivation is probably stronger than money when it comes to our unit and the success of our unit.  And that motivation is also key to the spirit of the unit.
2.		CPT Z:  I’ve never seen a unit come together more than when a soldier or a soldier’s family needs help, and it – like CPT Y was talking about it’s a great motivator to know that you’re helping one of your soldiers.
3.	Picture of an Army unit in uniform and posing for group photo	CPT Y: We're servants to our nation.  We're servants to our soldiers, and we're servants to our unit
4.	Video of men doing training exercise	CPT Z: And we will drop training at the drop of a hat to -- to help soldiers out and -- and their families. So you ask how -- how do we do it.  Well, we have the support of our family at home, but our unit is a family.  And when one of them is in trouble, we all come to their aid.
5.	Shots of soldiers talking in small groups, sitting together in an intimate setting	CPT Y: Our chain of command really supports us, and there's no such word as no when it comes to helping the family.  Soldiers make mistakes, but at the same time, you've got to understand people are human, and -- and bad things happen to good people, and good people do bad things.    Not everybody has a problem, but everybody can always use some help, whether it's personal, professional.  It's only going to make you that much better as a leader.
6.		CPT Z: Right.  Soldiers are the heartbeat; they're the pulse and they're the tempo of that unit. If one soldier is hurting, his friends are going to know about it.  His friends are going to suffer from it.  It's going to bring down morale.  So as much as possible, you want to open up all avenues to help every soldier possible.
7.		CPT Y: Soldiers themselves, you have some ego that they want to keep it held private, and they want to have a confidence that you hold it in confidentiality, so as it appears they don't seem to not be a part of the team.  Every soldier wants to be a part of the team.
8.		CPT Z: as Commanders, I think it's important that we recognize those soldiers that need help and try to break that barrier and let them know it's okay to come forward and -- and ask for the help that the Army can provide them.
9.	Family photos of CPT Y and Z with your families	CPT Y: I may be a Commander, but I'm a man, I'm a husband, I'm a father, and I've -- I've had -- made my fair share of mistakes and had shortcomings.  At the same time, somebody was always there to help me. You just talk to them man-to-man, and you learn a lot from your soldiers when you do that.
10.		CPT Z: Once in command, I had 92 soldiers that I took command of.  But I also know that I had, with those 92 soldiers, about 50 or 55 families that came with it. And when you go into command, you -- you learn to -- to take the victories that come with dealing with the family members.
11.		CPT Y: as Captains in the U.S. Army, it's a rank.  But it's also -- you have to know what your charge is, and as you take that charge, you don't just feed, you don't just listen; you nurture. And what you’re going to nurture is that philosophy of the Army values. You’re going to nurture the philosophy of helping each other. You’re going to nurture the philosophy of teamwork.
12.	Still photos from around the base, training area, barracks, and mess hall	CPT Z: And that's one of the great things about being in the Army.  It doesn't matter what other organization you're in; if you're working at WalMart, if you're at Microsoft or Pepsi, no -- they're not going to support you like the Army does.  I'm working for somebody that's going to take care of me, that's going to take care of my family, and they'll take care of my battle buddies if they need help."
13.	Video of army soldiers returning home, being hugged by family and friends.	CPT Y: That culture is one that it … It's just a culture that once you put this uniform on, that you're part of a family.
14.	Army logo