Cyndi_Says

Reverse Engineered Scripts from 2 Great Commercials

	*Video*	*Audio*
1.	Wide Shot (WS) of man in his towel just outside of shower. Shower is running in the background	Shower running in the background. Hello, ladies, look at your man, now back to me, now back at your man, now back to me.
2.	Dolly in camera shot in on man who is holding bottle of Old Spice Body Wash	Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he’s me.
3.	Camera drops down towards floor	Look down, back up, where are you?
4.	Camera comes back up	back up, where are you?
5.	Medium Shot (MS) of same man on a classy exclusive boat on the ocean with glistening blue ocean in background. Man is dressed in casual yacht attire and he is holding a bottle of Old Spice in one hand	You’re on a boat with the man your man could smell like.
6.	CS shot of man holding oyster in one hand and product in the other hand. Tickets rise out of oyster shell	What’s in your hand, back at me. I have it, it’s an oyster with two tickets to that thing you love.
7.	(MS) Tickets recede and are replaced with flowing diamonds streaming down the oyster shell	Look again, the tickets are now diamonds.
8.	(MS) Old Spice product rises for oyster shell	Anything is possible when your man smells like Old Spice and not a lady
9.	Dolly out to man on a horse on the beach	I’m on a horse
10.	Cut to title “Smell like a man, Man.	Whistle sound in the background to the Old Spice tune.
11.	Old Spice logo

E Trade Baby Game Day

	*Video*	*Audio*
1.	Wide Shot (WS) of dad with a baby in a high chair looking into the window of a new born nursery at a hospital	I look at her and I just wanna give her everything.
2.	Cut to close up (CS) of baby looking at dad	You know everything can cost upwards of wuuuuw
3.	Cut to close up (CS) of dad talking to baby	I did not want to think about that.
4.	Cut to close up (CS) of baby	Relax. Relax. Relax. Look at me. 3 words Dad, E Trade Financial Consultants
5.	Medium Shot (MS) of dad and baby talking	So I can just go and talk to them?
6.	CS shot of baby looking into the window of the nursery with rows of newborns wrapped in blankets.	Just walk right in and talk to them. Dude those guys are pro’s they’ll hook you up with a solid plan.
7.	(MS) Baby raises hands
8.	(MS) Dirty shot of back of the head of another baby, about 2 years old	Wait – wait – wait a minute – Bobby! What are you doing’ man?
9.	Dolly out to back of baby about 2 years old, showing only from the waist up and is wearing a striped shirt
10.	Cut to front close up shot (CS) of baby sitting up in bed	I’m speed dating.
11.	Cut to Title: E*TRADE WORKS BEAUTIFULLY ETRADE.COM 1-877-ETRADE-4	VO: Get investing advice for your family at E*TRADE
12.	Disclaimer copy : You must be 18 years to pen an ETRADE Securities account. Securities products and services are offered by ETRADE Securities LLC. Member FINRA/SIPC. System response and account access time will vary.©2012 E*TRADE Financial Corporation.

References:

Old Spice The Man Your Man Could Smell Like script text retrieved December 1, 2012 from: http://lybio.net/old-spice-the-man-your-man-could-smell-like/commercials/

E Trade Baby Game Day script text retrieved December 1, 2012 from: http://lybio.net/tag/etrade/

E Trade .30 second 2012 Superbowl commercial retrieved November 30, 2012 from: https://www.youtube.com/watch?v=zP5LoBTEbig

Monday, December 3, 2012